OK, ladies, now let's get in formation. The day has finally come for Beyoncé's activewear line, IVY PARK, a standalone brand and partnership with Sir Philip Green of the Topshop retail family. The Spring/Summer 2016 collection will be available beginning April 14, online and in store at Topshop, Nordstrom, Net-a-Porter, Zalora, and more - so start saving up now.
IVY PARK's name pays homage to her daughter Blue Ivy and her childhood sanctuary, Parkwood Park, which you'll learn in the video ahead. It previews the fierce collection as the "Formation" singer explains the inspiration behind the line. Fitness has long been a part of Queen Bey's life, ever since she was young: "I would wake up in the morning and my dad would come knocking on my door; tell me it's time to go running. I remember wanting to stop but I would push myself to keep going. It taught me discipline."
IVY PARK includes modern, performance wear that can be sported inside the gym and out. The collection boasts fashionable and functional pieces that embrace Beyoncé's killer style and strength. In a press release she mentions:
"When I'm working and rehearsing I live in my workout clothes but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way."
Check out the video to get hyped over IVY PARK and get a glimpse of some of the pieces below. Based on what we've seen, we can't wait to SLAY in her activewear.
Source: POPSUGAR Fitness http://bit.ly/1UFnLfo