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Lululemon Threw Some Shade at Beyoncé's New Active Line, Immediately Regretted It

This morning, basically the whole universe was celebrating Beyoncé's new activewear line, Ivy Park. Everyone, that is, except for Lululemon. The brand quickly learned that even the lightest amount of shade thrown at Beyoncé on the Internet sparks a hellfire of fury from the Beyhive, and it immediately had that "I regret everything" moment.

Here's what went down: remember in Mean Girls when the new girl, Cady Heron, is "like, really pretty," so "Queen Bee" Regina George is feeling a little threatened? The same thing happened . . . except the "Queen Bee" is Lululemon and Cady Heron is Ivy Park, but Ivy Park has a huge fan base, and Queen Bee Lululemon didn't realize that Queen Bey's fans will literally end you if you speak ill of anything to do with Mrs. Carter.

It started with shots fired (sort of):


Insinuating that Beyoncé is copying you - on Twitter - is essentially a death wish.


And Beyoncé fans were quick to pronounce the death of Lululemon. RIP.

But Lululemon started to back-pedal . . .

Lululemon has since deleted this tweet, in which it refused to "bow down."

But, as you could expect, eventually it actually did have to bow down to the Beyhive.



Source: POPSUGAR Fitness http://bit.ly/235H2HG